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The Challenge:
To honor Asian Pacific Heritage Month, ETS requested a full color poster to inform and excite employees about a lunchtime event showcasing the cultural aspects of a handful of Asian Pacific cultures.
The Solution:
In order to create an engaging and memorable poster, the designer and I struck a balance between informative copy and visually appealing design.
With minimum copy focusing on the most exciting aspects of each cultural experience -- along with the use of beautiful colors and imagery -- we captured employees' attention and encouraged them to explore further.
This poster won a Graphic Design USA Inhouse Design Award.
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