Professional info
I am a seasoned and award-winning communications professional possessing a wealth of experience in copywriting, marketing, public relations and internal communications.
Copywriter
Aramark ● Philadelphia, PA ● 2025—2026
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Developed compelling copy promoting Aramark’s student nutrition capabilities for new business and client retention proposals.
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Partnered with internal stakeholders to identify strategic positioning and messaging that differentiated Aramark’s services for prospective and existing accounts.
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Collaborated with the creative team to rewrite, restructure, and redesign Student Nutrition RFP boilerplate, improving consistency and effectiveness.
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Wrote customized, account-specific proposals tailored to individual client needs, priorities, and business objectives.
Skills
Adobe Creative Cloud
Adobe Experience Manager
Word
Excel
Wrike Project Management System
Experience
Senior Creative Writer/Editor
ETS ● Princeton, NJ ● 2014—2024
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Compose and edit text for a variety of corporate promotional and marketing materials.
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Create thought-provoking copy for web, social media, email and a variety of other media.
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Conceptualize design and messaging of new ETS campaigns with graphic designers.
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Ensure ETS’ branding and sensitivity guidelines are represented within all materials.
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Work closely with designers and the traffic department to ensure all deadlines are met.
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Experienced in web editing and content authoring via Adobe Experience Manager (AEM).
Senior Copywriter
Advertising Specialty Institute ● Trevose, PA ● 2008—2013
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Write original content for web and promotional copy for emails, voicemails, videos and more.
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Proofread all marketing materials and web content.
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Work with executives to determine communication needs and accuracy of messaging.
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Research effectiveness of media campaigns (open rates, unique clicks, etc.)
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Work at corporate tradeshows interviewing exhibitors and attendees for use in advertising campaigns and public relations efforts.
2010 - present
2010 - present
Copywriter/Public Relations Coordinator/Media Buyer
Binswanger Real Estate ● Philadelphia, PA ● 2003—2008
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Write direct mail and media copy to promote sales of industrial and commercial properties.
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Research and write economic updates and staff biographies for presentations.
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Write corporate newsletter.
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Research and write corporate press releases based on interviews with brokers, clients and economic development contacts.
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Assist in the design and execution of marketing plans.
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Negotiate pricing and purchase media.
Direct Mail Planner/Copywriter
Elsevier ● Philadelphia, PA ● 1998—2002
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Plan direct mail campaigns for heath science books and CD-ROMs
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Evaluate effectiveness of direct mail campaigns.
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Research external health science mailing lists.
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Write brochure, catalog, media and web campaigns to promote sales of nursing, medical and health science books, CD-ROMs and periodicals.
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Proofread all materials.
Direct Mail Planner/Media Buyer
US Vision ● Glendora, NJ ● 1996—1997
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Plan direct mail advertising for over 400 stores nationwide.
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Ensure all art materials are created and supplied to vendors in a timely manner.
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Negotiate pricing, buy and place media advertising in national periodicals, including Reader’s Digest and People Magazine.
Education
Rowan University
BA in Communication
1995