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The Challenge:

To promote the then new HiSET exam to those looking to earn their high school equivalency while positioning the test against the established GED.

The Solution:

Through the use of a strong headline that promotes hope, "The Future Starts Here" and a casual subhead, "You've got this" -- along with a warm visual concept -- I was able to convey that the HiSET exam was the best way for those who had not competed high school to take the first step on the path of continuing their educational journey and improving their lives. 

This brochure won Graphic Design USA Inhouse Design Award. 

  

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